WHY IT EXISTS
Because your skin deserves ongoing care, not one-off advice.
Most patients leave their skin consultation feeling informed, motivated, and reassured. You understand your skin better. You have a plan. You know why each step has been recommended.
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Then real life resumes. Your skin starts responding. A product that felt right initially may suddenly feel different. Hormones fluctuate. Stress increases. Seasons change, and in winter skin can often feel drier and more sensitive.
Is this plan actually working for me?​
Without ongoing guidance, it’s natural to start asking:
Is this reaction normal, or should something change?
Why does my skin behave differently month to month?
​The Avena Skincare Circle exists to support you throughout — giving you a doctor who understands your skin and who you can check in with by message, so you're not left managing changes on your own.
What the Skincare Circle is
The Skincare Circle is a doctor-led skin membership that offers structured, ongoing oversight once your skin has been assessed and a plan established.
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It allows your skin to be reviewed in context — as it evolves over time, in real-world conditions — so decisions are made thoughtfully rather than reactively.
It is a continuation of care, where ongoing oversight adds genuine value.
Who this is for
You want to look after your skin for the long term
You want your skin care to evolve as your life and skin change
The Skincare Circle is suited to patients who see skin health as an ongoing part of their overall wellbeing, not a one-off intervention.
You prefer proactive, planned skin care over reactive changes
You want reassurance that your plan stays appropriate over time
You value consistency, structure, and medical oversight
You are investing in healthy, graceful ageing rather than short-term results
MEMBERSHIP BENEFITS
What's included
Ongoing expert skin guidance
Your skincare plan is guided by Dr Hen, with adjustments made when appropriate as your skin responds. Guidance is informed by her medical expertise, recognising the influence of lifestyle, stress, and overall health on skin.
Quarterly skin reviews
Planned reviews every 3 months to assess progress, address concerns, and make considered adjustments.
Your personal skin guide
A detailed, personalised skin guide that brings everything together — your skin type, key concerns, recommended skincare plan, and supporting lifestyle guidance. This acts as a clear reference point, helping you understand your skin more deeply and follow your plan with confidence.
Support between reviews
Direct WhatsApp access to Dr Hen for skin-related questions or concerns, so you’re not left guessing between appointments.
Particularly helpful in the early stages when skin can respond unpredictably. Share photos and receive prompt guidance rather than waiting for your next review.
A personalised skincare plan that evolves with you
A clear routine tailored to your skin’s needs, lifestyle, and tolerance, refined gradually over time.
Preferential access to treatment courses
If you choose to explore in-clinic treatments, members receive preferential pricing on their first treatment course.
How this helps in practice
Skin is not static. As your skin improves and changes over time, what it needs, and what you are focusing on, often changes too.
Over the course of months and years, this might mean:
Addressing specific concerns initially, then shifting towards maintaining results
Refining texture, tone, or resilience as skin health stabilises​​
Adjusting care as tolerance builds or priorities change
Without guidance, it’s easy to continue with a plan that no longer quite fits, or to change things too quickly when your priorities shift.
"The Skincare Circle provides structure and continuity, allowing your plan to evolve with your skin"
Commitment & Structure
Monthly membership
Initial 3-month commitment
Rolling monthly thereafter
This timeframe allows your skin to settle, respond, and be reviewed properly before decisions are made.
How to access the Circle
The Avena Skincare Circle is exclusive to patients who've had a skin consultation with Dr Hen.
It's recommended for optimising your skin for the long-term.
New to Avena Clinic?